Objective
Support a coherent communications environment around an existing concept and production.
Observation
The concept document had previously required refinement in its structure and cohesive flow. Simanga Gwangwa refined the document, while Malose Gwangwa developed the official logo and brand manual. Consensio was subsequently formally activated as PR consultants.
Intervention
Work included campaign concept, positioning, audience identification, communications, media relations, PR, digital coordination, promotions, a flash-mob soft launch, stakeholder relationships and coordination with specialist partners.
Evidence
Potential source material includes the logo and brand manual, production posters, launch photography, flash-mob media and project documents.
Editorial status: Sponsor readiness, launch success, partnership and credibility outcomes require verification before publication.